Bradmarke | Branding, Advertising, and Marketing Solutions
Headquarter
Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.
Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.
Villa Air - Elevating the Brand in Singapore’s Skies
Building a memorable identity and engaging advertising that resonates with global travelers.
Project Info
- Branding & Advertising
- March - May
- Best Design Awards
- Villa Air, Singapore
Brand Identity Development
Villa Air, a Singapore-based airline, wanted a fresh brand identity that would resonate with international travelers and stand out in a competitive aviation market. The goal was to create a professional and memorable brand presence that embodied trust, innovation, and elegance.
Our team was tasked with delivering a complete brand identity package, including logo design, brand rationale, and a set of branded materials that would convey Villa Air’s values consistently across all touchpoints.
Using Villa Air’s vision as our guide, we developed a logo and brand elements that communicated stability, reliability, and sophistication. Here’s how we brought the identity to life across different deliverables:
Logo
Logo Design: A sleek logo inspired by the vertical stabilizer of an airplane, incorporating the letters “V” and “A” into a single iconic shape. We provided logo variations for white, blue, and red backgrounds, ensuring the brand’s versatility and recognizability across media.
Visual Rationale: The logo rationale clearly explained the symbolism behind the design, emphasizing the balance of aviation precision and brand initials.
Branded Materials: The identity extended to various applications to establish brand consistency:
The new brand identity positioned Villa Air as a refined, memorable airline. The cohesive design across all branded materials ensured a consistent, high-quality experience that resonated with both passengers and industry professionals, reinforcing Villa Air’s standing in Singapore and abroad.
Advertising Campaigns for Villa Air
Villa Air wanted to reach a broader audience across key markets, especially in destinations such as Dubai, Egypt, and Nigeria. They aimed to promote their services through engaging, destination-focused digital ads.
We were tasked with creating a series of visually appealing advertisements that would showcase Villa Air’s routes, promotions, and brand values, driving engagement and bookings.
Our advertising team crafted a variety of targeted ads designed to capture attention and convey Villa Air’s message in a clear, compelling way. Here’s a breakdown of some of the campaigns we developed:
The ad campaigns successfully increased Villa Air’s brand visibility and engagement across their target markets. Each ad was tailored to a specific audience, helping Villa Air to connect emotionally with potential customers and drive action through visually compelling and relevant content. The campaigns were well-received, with a noticeable increase in bookings and brand recognition.
Working with Bradmarke has been an incredible journey. They brought Villa Air’s vision to life in ways we never could have imagined. From the brand identity that speaks volumes to the impactful ads that resonate globally, we couldn’t have asked for a better partner.
Gary Yeo
Group Manager,
Marketing & Communications, Villa Air
Related Projects
See how we’ve helped brands like yours stand out. Here are some other related projects.
Armen Construction wanted a bold identity to stand out and showcase its vision. They needed a brand that felt strong, timeless, and true to their commitment to quality.
We designed a logo, ads, and a brochure to bring it to life.
- Branding & Advertising
- January - February
- Best Design Awards
- Armen Construction, UAE
- Branding & Advertising
- Sept. to Nov.
- Best Design Awards
- Glamora Collections, Ottawa
- Branding & Advertising
- August
- Best Design Awards
- Gradeur Luxury Apartments, Abuja
Let's work together!
Your next big project starts here. Let’s make magic!