Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

TechSolutions – SaaS Software (Tech)

Optimizing Google Ads for Qualified Lead Generation

Project Info

Project Overview

TechSolutions, a B2B SaaS provider specializing in cloud management tools, ran Google Ads with strong click-through rates but low conversion rates, impacting their lead generation efforts. To maximize their ad spend, they needed a more focused approach targeting decision-makers and converting traffic into qualified leads.

We were tasked with optimizing TechSolutions’ Google Ads campaign to boost conversion rates and decrease the cost per lead (CPL). By refining ad copy, introducing negative keywords, and designing dedicated landing pages, we aimed to attract high-quality leads.

TechSolutions had great visibility but needed to turn clicks into solid leads. We helped them attract the right audience and convert interest into meaningful business leads.

Victor Bassey

Marketing Director

Google Ads Campaign Strategy

Ad Refinement

Targeted Ad Copy: Crafted messaging to speak directly to CIOs, CTOs, and key decision-makers in tech.
Negative Keywords: Filtered out irrelevant searches to increase ad relevance.

Landing Page Optimization & A/B Testing

Dedicated Pages with Clear CTAs: Created specific landing pages with direct, action-driven CTAs.
Customer Testimonials: Integrated testimonials that boosted credibility and conversion rates.

Real-Time Campaign Adjustments

Monitoring & Tuning Ads: Adjusted bidding and keyword targeting based on real-time performance data.

Targeted Ad Copy & Negative Keywords: Google Ads dashboard displaying improved metrics, including higher conversion rates and a reduced CPL.

Landing Page A/B Testing Results: Screenshot of A/B testing results showing enhanced conversion rates on landing pages with customer testimonials.

Conversion Tracking & CPL Analysis: Campaign analytics showing a comparison of CPL and conversion rates before and after optimization.

Results

Key Metrics

Conversion Rate Increase:+22% rise in conversion rates, reflecting higher-quality leads
Cost Per Lead Reduction:CPL decreased by 18%, maximizing the effectiveness of ad spend
Landing Page Performance: Pages with customer testimonials saw a 30% improvement in conversion rates

The targeted approach has transformed our Google Ads performance. We’re attracting the right people and seeing measurable growth in qualified leads. Bradmarke’s optimization strategy aligned perfectly with our goals. Kudos to the Team!

Michael Adedayo

Chief Marketing Officer, TechSolutions, London

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