Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Stories That Move: How GritForge Boosted Gym Memberships Through Social Media

Creative Campaigns That Turned Engagement into Real-World Sign-Ups

Project Info

Project Overview

GritForge Gym had all the essentials: premium facilities, expert trainers, and an open-door, 24/7 philosophy. But their challenge? Turning a strong Instagram following into real-world gym memberships.

People loved their posts, double-tapped their photos, and even shared their content—but that buzz wasn’t translating into walk-ins. The question wasn’t just about looking good online; it was about building a bridge between online admiration and in-person action.

Our SMART Goals:

Create and implement Instagram Stories and Facebook campaigns featuring motivational content (motion ads and flyers) to promote gym memberships.
Achieve a 30% increase in gym membership sign-ups and boost engagement rates by 40% across Instagram and Facebook within 8 weeks.
Allocate 50% of the advertising budget to targeted campaigns with compelling CTAs like “Schedule a Free Class” or “Join Now” to drive walk-ins and online inquiries.

For us, it wasn’t just about crafting posts; it was about crafting a story—a journey that inspires people to walk through GritForge’s doors. Every Insta Story, motion ad, and flyer told their audience one simple thing: Your fitness journey starts now. And the results? They speak for themselves.

Glory Essah

Head of Social Media

Our Strategic Approach

1. Content Creation:

To cut through the noise of fitness-related content, we reimagined how GritForge could engage their audience on social media.

Insta Stories: Quick, bold, and motivational. We created a series of high-impact Stories with phrases like:

Motion Ad: A 53-second video ad featuring high-quality clips of gym members and trainers in action. The ad carried motivational titles and ended with GritForge’s logo in motion, followed by their contact info to make taking the next step effortless.

2. Targeted Instagram and Facebook Ads:

Visually Striking Flyers: We created a series of Instagram and Facebook ad flyers to inspire sign-ups. The goal was simple: capture attention and give viewers a direct action to take, with minimal friction.

3. Real-Time Engagement:

Responded to every DM, comment, and inquiry within minutes, answering questions about membership rates, classes, and personal training options.
Shared testimonials and success stories of current members on Instagram to show real results, driving credibility and trust.

Results

Overall Metrics Performance:
- Membership registrations increased by 30%.
- 80% of new sign-ups were from social media.
- Instagram engagement surpassed the target with a 45% increase.
- Ad campaigns achieved a 20% conversion rate, boosting gym foot traffic by 15%.
Flyer Conversion Impact:
- The “Turn Fat into Fit” flyer was highly successful, driving over 1,000 new trial bookings.

Detailed Metrics:
- Instagram Stories achieved a 50% increase in clicks, demonstrating their effectiveness in engaging viewers.
- The motion ad garnered 100,000 views in the first month and led to 500 direct membership inquiries.

Summary

Key Metrics

Metric	Result
Membership Registrations:	Grew by 30%, with 80% of new sign-ups citing social media as their primary source.
Instagram Engagement:	Increased by 45%, surpassing the 40% target.
Ad Campaign Performance:	Time-sensitive flyers converted at a 20% rate, generating a 15% increase in gym foot traffic.

We always knew we had something special, but it was like the missing piece was connecting with people in a way that inspired them to take action. Bradmarke didn’t just market GritForge—they lived it. The energy, the creativity, the results… it’s been incredible to see people flocking to our gym because of this campaign.

Ryan Carter

Gym Manager, GritForge

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