Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Nature Meets Luxury at Ibom Icon and Golf Resorts

Where you unwind, recharge, and feel a little closer to nature.

Project Info

Advertising Ibom Icon and Golf Resorts

Ibom Icon and Golf Resorts, a 5-star gem in Uyo, offers a unique mix of luxury and nature. Nestled among vibrant green landscapes, it’s a go-to spot for anyone craving a mix of relaxation and adventure. But with growing competition, Ibom Icon wanted to refresh its image and showcase what makes it so special.

Our job? Make sure everyone knows just how magical Ibom Icon is. From the peaceful, nature-filled views to the world-class gym, pool, and golf course, we wanted to bring out the resort’s best features. This meant creating a campaign that spoke to both those looking to escape to nature and those ready to dive into some recreational fun.

The vision here was simple: capture the beauty and warmth of the resort in every shot. We wanted people to feel like they’re already there, experiencing Ibom Icon’s unique vibe.

Victor Bassey

Creative Director

Advertising Campaign

Living Next-Door to Nature

- Concept:
  We named this theme “Living Next-Door to Nature” because that’s really the feeling here. Imagine waking up with a cup of coffee, looking out over a lush green view—it’s peaceful, grounding, and pretty magical. That’s the vibe we wanted to capture for Ibom Icon’s nature-focused ads.
- Signature Shot:
  A cozy scene where our model is sipping coffee indoors, with the green expanse just outside the window. This shot invites viewers to picture themselves relaxing, soaking up nature’s beauty from the comfort of a luxurious room. It’s all about finding calm and connection in one beautiful place.

Recreational Facilities

Concept:
This theme shows Ibom Icon as a place to recharge, stay active, and have fun. With a gym, pool, and so much more, it’s ideal for guests who want wellness to be part of their stay. Our visuals capture energy and movement, from an invigorating gym session to a refreshing poolside escape.

Signature Shots:

Treadmill & Gym Tire: A series showing our model mid-workout, pushing himself on the treadmill and lifting a gym tire. It’s all about showcasing fitness in a vibrant, luxurious setting.

Swimming Pool: A calm, refreshing shot that highlights the resort’s leisure vibe—perfect for those moments when you just need to unwind and recharge.

Golf Course

“Your Golf Career Begins Here”

Concept:
For the golf ads, we wanted to appeal to both newbies and enthusiasts. Ibom Icon’s golf course is expansive, beautifully green, and just a joy to play on. With “Your Golf Career Begins Here,” we aimed to inspire beginner golfers to dive in and get their game on, all in a picturesque setting.

Signature Shot:
A creative shot sequence that follows the journey of a golf ball: from the putter, through the swing, to the hole, and finally to the model’s focused expression. Framed by the lush greenery, this shot draws people in, inviting them to imagine their own golf journey in such an amazing spot.

Results

The “Living Next-Door to Nature” ads were a hit on social media, capturing hearts with its serene, inviting feel. The fitness and golf ads drove more inquiries, especially among guests looking for a destination that offers both relaxation and recreation.

This campaign beautifully captures the soul of our resort. It brings out the nature-friendly experience and showcases our facilities in a way that feels aspirational yet authentic. We’re thrilled with the results.

Dr. Bella Bassey

Marketing Manager, Ibom Icon & Golf Resorts

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