Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Hero Lager Beer – Celebrating Heritage, Uniting Cultures Across Nigeria

Bringing people together through the shared language of taste, tradition, and unity.

Project Info

Advertising Campaign

Hero Lager Beer has deep roots in Igbo culture, symbolizing resilience, pride, and unity. But to introduce it as a beloved beverage in Akwa Ibom, we needed to address a cultural divide head-on. Through research and community engagement, we found that people in Akwa Ibom often favored local brews for their cultural connection. To make Hero a favorite, we decided to craft a campaign that would resonate with Akwa Ibom’s people and speak their language—literally and metaphorically.

Build a bridge between Hero Lager’s Igbo heritage and Akwa Ibom’s identity, positioning it as a unifying beverage that celebrates culture, community, and shared values.

We focused on creating a message that felt authentic, inclusive, and relatable to both the Igbo and Ibibio communities.

Victor Bassey

Creative Director

“Owo Ado Inyene, Mmadu Bu Aku” (People Are True Wealth): This message, written in both the Ibibio/Igbo languages highlights that people, not material possessions, are our greatest wealth. This phrase, rooted in Akwa-Cross culture, aims to connect emotionally with Akwa Ibom audiences by celebrating community. Hero Lager isn’t just a beer; it’s a symbol of togetherness that brings people together across cultures.

Results

In just two months, our campaign resonated with audiences, creating a sense of pride and shared heritage. Early feedback showed increased brand engagement and social media interactions, with locals sharing and discussing the ads. The campaign’s focus on unity and cultural pride helped establish Hero Lager Beer as not only a beverage but a symbol of shared identity.

This campaign beautifully captures the soul of our resort. It brings out the nature-friendly experience and showcases our facilities in a way that feels aspirational yet authentic. We’re thrilled with the results.

Dr. Bella Bassey

Managing Director, Ebo Gadgets Store

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