Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Grays Logistics – Keeping Lagos Moving, One Delivery at a Time

Refreshing a brand to better connect with customers on the go.

Project Info
  • Branding & Advertising
  • August (1 week)
  • Best Design Awards
  • Grays Logistics, Lagos.

Brand Identity Development

Grays Logistics, a delivery service based in Lagos, Nigeria, wanted to enhance their existing brand identity while preserving their original logo. Though a full rebrand was not possible, they sought a refreshed, cohesive look across their brand materials and a few key ad campaigns. With an expanding reach, including new locations and services, the goal was to increase brand awareness and create a polished, recognizable image in the logistics industry.

Our goal was to elevate Grays Logistics’ presence through updated brand materials and advertisements. This involved designing branded items like business cards, delivery bikes, and apparel that would bring a professional, uniform look to the team. Additionally, we crafted ad creatives, including a “Welcome to Uyo” campaign and a celebratory New Year’s flyer, to engage their audience and mark key milestones for the business

Even small updates can make a huge impact. It’s all about consistency and visual connection.
Victor Bassey
Creative Director

Using Gray’s logistics vision and logo as our guide, we developed brand elements that communicated speed and reliability. Here’s how we brought the identity to life across different deliverables:

 

Branding Upgrade

Since a full logo redesign was not approved, we focused on creating brand materials that would bring cohesion and polish to Grays Logistics’ visual identity. Each item was carefully designed to work with the existing logo while giving the brand a fresh, modern feel.

    • Delivery Bike: The design for the bike is both bold and functional, featuring Grays Logistics’ colors and logo prominently for easy visibility on busy Lagos streets.
    • Business Cards: Simple yet professional, the cards provide essential contact details with a clean layout that reinforces brand credibility.
    • Stationery: Custom stationery gives Grays Logistics a consistent, professional look in their office correspondence.
    • Face Cap & T-shirts: Practical and stylish, the branded apparel unifies the team’s appearance and makes them easily recognizable to customers.

The refreshed brand materials provided Grays Logistics with a polished, consistent look across all customer-facing items, enhancing brand recognition and helping the team present a more professional image in their expanding locations.

Advertising Campaigns

Grays Logistics wanted to make a memorable impact with seasonal and location-based campaigns, marking their arrival in Uyo and celebrating the New Year. The goal was to engage customers with clear, visually appealing ads that felt both festive and informative.

To celebrate the brand’s milestones and growth, we crafted two distinctive ads:

  • “Happy New Year – Welcome to 2023!”: This flyer greeted Grays Logistics’ clients with a warm, celebratory message, setting an optimistic tone for the year ahead.

  • “Now in Uyo!”: Announcing the expansion of services, this flyer showcased Grays Logistics’ commitment to growth and convenience for customers. With a design that’s bold yet welcoming, it encouraged locals in Uyo to try Grays Logistics’ trusted delivery services.

 

The New Year and Uyo ads received positive responses from customers and helped Grays Logistics strengthen its presence in Lagos and beyond. The ads contributed to increased social media engagement and customer inquiries about delivery services in new locations.

The new materials give us a fresh, unified look that our customers notice and appreciate. The ads were a hit, too—people in Uyo loved knowing we’re now local, and the New Year message set the perfect tone for 2023. Great work!

Ayomide Taiwo

C.E.O, Grays Logistics

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