Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Grandeur Luxury Apartments - Introducing a Lifestyle of Distinction in Abuja

Developing a brand that embodies elegance, comfort, and refined living

Project Info

Brand Identity Development

Grandeur Luxury Apartments, a premier development in Abuja, sought a brand that would reflect the sophisticated, luxurious lifestyle offered to residents. The challenge was to create an identity that resonates with prospective tenants and brings the idea of “magnificence” and “luxury” to life. Our team was tasked with developing a full suite of branded materials and launching an advertising campaign to attract a discerning clientele.

They needed a logo, packaging, and cohesive brand materials that would stand out in both digital and physical spaces, helping them resonate with a global audience.

Our goal was to capture the essence of refined living, creating an experience where elegance is felt in every detail.
Victor Bassey
Creative Director

Using Grandeur’s Luxury Apartment’s vision as our guide, we developed a logo and brand elements that communicated luxury, magnificence and sophistication. Here’s how we brought the identity to life across different deliverables:

Logo

  • Logo Design: .

    The Grandeur logo is a visually striking emblem that combines elegance and symbolism. By merging the letters “G” and “R” in a horizontal inversion, the design creates a unique, iconic shape that resembles a twinkling star. This not only captures the initials of the brand but also visually conveys the essence of “Grandeur” — luxury, magnificence, and sophistication. The star-like twinkles surrounding the emblem reinforce themes of opulence and brilliance, aligning with the brand’s commitment to providing a lavish living experience.

  • Visual Rationale:

    The symbolic use of “G” and “R” for Grandeur Luxury Apartments ensures immediate brand recognition while embedding luxury in the logo itself. The star elements suggest exclusivity and high-end appeal, promising an elevated lifestyle to potential residents in Abuja, Nigeria.

    This logo is not just an identifier; it’s an expression of the grandeur and refinement the apartments aim to deliver, making it memorable and aspirational for the target audience.

Branded Materials:

To enrich the guest experience, we extended the brand identity to a selection of items that would be present throughout the apartments, adding touches of refinement in every detail:

  • Letterhead: Professional and clean, suitable for all guest correspondence.
  • Room Essentials: Items such as branded slippers, towels, and pillows to enhance the guest experience and add a cohesive touch in the rooms.
  • Merchandise: Stylish mugs, t-shirts, and shopping bags that carry the logo, providing both practical use and brand reinforcement.
  • Guest Room Mats: Welcoming mats with the brand’s logo and colors, creating an impression of luxury right at the guest’s doorstep.

The refined identity positioned Grandeur Luxury Apartments as a distinguished name in Abuja’s hospitality market. Guests appreciate the attention to detail and the consistency of luxurious touches throughout their stay, solidifying Grandeur as a premier choice for high-end, long-stay accommodations.

 

Advertising Campaigns

With the new brand identity established, we launched two tailored ad campaigns to attract high-end travelers and long-stay guests to Grandeur.

Campaign Execution – Advertising (Action)

  • “A New Life Starts Here” Ad: This campaign welcomed potential guests to a new level of refined hospitality, inviting them to imagine an elevated, home-like experience at Grandeur.

  • Promotional Ad: A targeted ad offering a limited-time promotional package, enticing prospective guests with a taste of the luxurious accommodations and services available at Grandeur.

The campaigns effectively increased Grandeur’s visibility in the hospitality sector, resulting in heightened interest and increased bookings. The ads resonated with high-end travelers, leading to positive feedback and growing recognition in Abuja.

Brand Guidelines

We developed a comprehensive set of brand guidelines to maintain consistency across all branded materials and touchpoints. This included specifications for:

  • Logo Usage: Instructions on correct logo placement, spacing, and background adaptability.
  • Color Palette: A sophisticated selection of warm, earthy tones to evoke a sense of comfort and refinement.
  • Typography: Elegant fonts chosen for readability and a modern aesthetic, ensuring text across all materials reflects the brand’s upscale tone.
  • Tone of Voice: Guidelines on maintaining a warm, inviting tone that appeals to high-end guests in all communications.
  • Imagery Style: Recommendations for visual style in marketing materials, emphasizing luxury, comfort, and exclusivity.

Bradmarke captured our brand perfectly, creating a luxurious, cohesive experience that resonates with our guests from the moment they step in. The advertising campaigns brought in exactly the kind of guests we were hoping to attract.

Amaka Bandile

Head of Marketing, Grandeur Luxury Apartments

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