Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

FreshBites – Organic Meal Delivery (Food & E-commerce)

Revitalizing Email Marketing for a Health-Conscious Audience

Project Info

Project Overview

FreshBites, an organic meal delivery service in Wisconsin, caters to health-conscious consumers with curated meal plans. However, their email marketing strategy was underperforming, with low open rates, poor click-through rates, and a growing unsubscribe rate that affected customer retention.

To revitalize FreshBites’ email marketing approach, we created a segmented strategy aimed at boosting open and click-through rates, while reducing unsubscribes. By incorporating behavioral segmentation, A/B testing, and personalized messaging, our goal was to deepen customer engagement and loyalty.

We focused on relevance, segmenting audiences thoughtfully to bring real value to their inboxes—and it paid off. I call it—turning digital connection into customer loyalty.

Victor Bassey

Marketing Director

Email Marketing Strategy

Customer Segmentation

Behavior-Based Lists: Targeted messaging for active customers and re-engagement strategies for dormant subscribers, including relevant meal suggestions and exclusive content.

Personalized Content & A/B Testing

Dynamic Subject Lines & CTAs: Tested multiple subject lines and call-to-action buttons to find high-performing options (e.g., “Your Weekly Meal Plan” vs. “Get Ready for Fresh Bites!”).
Tailored Content: Curated recommendations and health tips aligned with each segment’s purchasing behavior.

Real-Time Performance Tracking

Monitoring & Adjusting Strategy: Regular tracking of email metrics allowed us to adjust content, subject lines, and timing based on engagement trends.

Snapshot of the email marketing dashboard (Mailchimp) showing segmented lists, including metrics for each segment (open rates, click-through rates) with personalized content.

A/B test results comparing different subject lines and CTAs, showcasing the improved performance of personalized, action-driven headlines.

Visual from email dashboard displaying improvements in open and click-through rates, as well as the decrease in unsubscribes and increased repeat purchase rates.

Results

Key Metrics

Email Open Rate Improvement:+28% increase in open rates across all customer segments
Click-Through Rate Increase: +22% rise in click-through rates
Decrease in Unsubscribes: 5% drop in unsubscribe rates
Repeat Purchase Growth: 15% increase in repeat purchases, showing improved customer retention

The email campaign refresh has made a noticeable difference. Our customers are engaging more, unsubscribes have dropped, and we’re seeing a boost in repeat orders. The strategy has been a great success for Us here at FreshBites. Kudos Bradmarke!

Emily Chen

Marketing Manager, FreshBites, Wisconsin, United States

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