Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

FinNext – Financial Services (Fintech)

Driving Social Media Engagement for a Fintech Startup

Project Info

Project Overview

FinNext, a fintech startup in Malaysia, provides innovative personal finance solutions but faced challenges in social media engagement. Despite a robust advertising budget, their platforms (Instagram and LinkedIn) were not generating the desired brand awareness or engagement, especially with Gen Z and Millennials—key demographics for the brand.

Our mission was to revitalize FinNext’s social media presence, focusing on content that resonates with a younger audience. We aimed to optimize social campaigns on LinkedIn and Instagram by developing relevant financial content, aligning with the habits and interests of Gen Z and Millennials, and increasing engagement and follower growth within a 2-month timeframe.

With FinNext, our goal was to create content that would truly resonate with a younger, digitally-savvy audience. The results were proof that targeted, relevant posts make all the difference.

Blessing Ekans

Marketing Director

Marketing Strategy

Content Calendar Development

Audience-Targeted Content: Developed a content calendar filled with financial tips and interactive posts that aligned with the needs and interests of Gen Z and Millennials, focusing on themes like budgeting, savings, and debt management.

Optimized Paid Social Campaigns

Targeted Ad Spending: Allocated 25% of the ad budget to Instagram Stories and LinkedIn posts focused on financial education. Boosted posts that performed well organically to maximize reach and engagement.

Real-Time Monitoring & Adjustments

Analytics Tracking: Monitored post engagement, likes, shares, and follower growth in real-time through Instagram Insights and LinkedIn Analytics. Adjusted content strategy based on which posts and topics were resonating most with the audience.

Screenshot of the content calendar showing posts on budgeting, savings, and debt management tailored for younger demographics, along with an outline of high-engagement posts.

Instagram Insights report showing increased engagement rates (likes, shares, comments) for top-performing posts, especially in financial education content.

LinkedIn Analytics report showcasing follower growth and interactions over the 2-month campaign, demonstrating an 18% rise in followers and high engagement on key posts.

Results

Key Metrics

Social Media Engagement Increase: +35% overall across both platforms (Instagram, LinkedIn)
Follower Growth: +18% follower growth over the campaign period
High Engagement Content Success: Financial tips posts achieved the highest engagement rates across both platforms

The campaign’s results exceeded our expectations. Not only did we see a substantial increase in engagement and followers, but we also connected with our audience in a meaningful way. The tailored financial content resonated with our younger audience, which is crucial for our growth.

Abdul Nur Halimah

Head of Marketing & Communications, FinNext

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