Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Dello Roscetto – Bringing the Heart of Italy to Your Glass

Crafting the ultimate Italian wine experience, sip by sip.

Project Info

Brand Identity Development

Dello Roscetto, an Italian winery with deep roots in tradition, needed a brand identity that showcased their heritage while embracing a fresh, modern take on luxury wine. They wanted a logo and visual identity that resonated with both traditional wine lovers and a younger, more contemporary audience.

Our ask was to create a brand identity that felt timeless, sophisticated, and connected to nature. From the logo to packaging, every element needed to tell a story of authenticity, fine craftsmanship, and the unique character of Dello Roscetto. The goal was to position Dello Roscetto as a wine that could be enjoyed in both intimate gatherings and upscale settings, reinforcing its high-quality reputation across all touchpoints.

Designing for Glamora was about capturing the timeless in the now—elegance with edge.

Victor Bassey

Creative Director

Using Dello Roscetto’s vision as our guide, we developed a logo and brand elements that communicated luxury, sophistication yet fresh and natural. Here’s how we brought the identity to life across different deliverables:

Logo

Logo Design: The Dello Roscetto logo combines Italian elegance with the purity of nature. The deer emblem in the logo symbolizes renewal and light, gracefully framing a cluster of grapes, which represent the winery’s commitment to quality winemaking. The shield-like form gives the logo a prestigious yet inviting feel, perfect for a premium wine brand.
Visual Rationale: The design isn’t just a logo—it’s a visual story. The deer represents nature’s cycles, highlighting the rebirth of every harvest season. The grapes at the heart of the logo symbolize the essence of Dello Roscetto’s wines: authentic, pure, and rooted in Italian soil. The warm, earthy tones and natural elements tie everything back to the vineyard’s land, creating a sophisticated yet inviting look that feels both classic and fresh.

Branded Materials:

We translated the Dello Roscetto identity into branded materials that showcase the winery’s premium image:

Business Cards: Sleek, minimalist cards that convey the essence of luxury with a personal touch.
Wine Bottle & Packaging: Elegant packaging featuring the iconic logo, designed to stand out in any setting while reflecting the brand’s Italian roots.
Wine Carton Box: Premium-quality box design that complements the brand’s elegance, ensuring that every bottle of Dello Roscetto arrives in style.

The refreshed brand identity for Dello Roscetto successfully positioned the winery as a top-tier, luxury wine brand with deep Italian roots. The new look has led to a stronger presence in high-end wine stores and better recognition at international wine events. The identity has connected deeply with customers, blending tradition with modern appeal—showcased perfectly in every bottle and interaction.

Advertising Campaigns

Dello Roscetto needed an advertising campaign that not only highlighted the quality of their wine but also evoked the emotions of connection, nature, and celebration. The ads had to speak to a diverse audience, from wine connoisseurs to those discovering Italian wine for the first time. The task was clear: make the experience of drinking Dello Roscetto unforgettable, one ad at a time.

We created a series of memorable and visually striking ads that brought out the core emotions of enjoying Dello Roscetto:

“When home calls, respond with Dello Roscetto” – A heartwarming visual of a family enjoying a glass of wine together. This ad taps into the feeling of togetherness and warmth that Dello Roscetto delivers.
“Dello Roscetto: Where Nature Is Made” – A stunning image of a glass of Dello Roscetto seemingly growing from a tree, reinforcing the purity and natural origins of the wine.
“That Feeling, That’s Dello Roscetto” – A playful ad showing a couple ice skating in a wild glass of Dello Roscetto, conveying the joy and freedom that the wine experience brings.
“Dello Roscetto: Una Scarica di Vino Fresco” – A refreshing ad that captures the essence of enjoying Dello Roscetto, highlighting the pure and invigorating taste of the wine.

The ad campaign was a hit, sparking conversations on social media and boosting brand awareness both locally and internationally. The visuals resonated strongly with Dello Roscetto’s audience, driving engagement across all channels. Consumers have praised the ads for their creativity and emotional depth, while sales have seen a notable increase.

We love the new look—it feels like the perfect reflection of our wine: timeless, pure, and elegant. The ads are fantastic and really speak to the joy of drinking Dello Roscetto.

Alessandra Rossi

Marketing Director, Dello Roscetto

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