Bradmarke | Branding, Advertising, and Marketing Solutions

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Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

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Charles Olu Foundation – Bringing Love and Support to Nigerian Communities

Telling a story of hope for a brighter tomorrow

Project Info

Brand Identity Development

The Charles Olu Foundation, a charitable organization based in Lagos, Nigeria, is dedicated to improving lives in underserved communities. They needed a brand identity that felt warm, authentic, and relatable while still carrying the professional weight to encourage donor trust and community engagement. The brand needed to connect on an emotional level with both beneficiaries and contributors.

We were tasked with creating a complete brand identity for the foundation, encompassing logo design, brand rationale, and a suite of branded materials. The goal was to capture the foundation’s core values of love, charity, and hope while ensuring the brand looked polished and professional.

Designing for C.O.F. was about more than aesthetics. It was about capturing the essence of their mission to uplift and support.

Victor Bassey

Creative Director

Our design team brought Charles Olu Foundation’s vision to life through a cohesive brand identity package. Each deliverable was crafted with empathy, aiming to reinforce the foundation’s commitment to community support and trust-building.

Logo

Logo Design: The Charles Olu Foundation logo blends the initials “C” and “O” into a heart shape, symbolizing love and compassion. This simple yet meaningful design instantly communicates the foundation’s purpose and connects emotionally with viewers.
Visual Rationale: The logo’s heart shape represents warmth and charity, while the subtle integration of “C” and “O” reflects the foundation’s name. We chose earthy colors to convey reliability and a deep sense of community, ensuring the logo feels both inviting and sincere.

Branded Materials: The brand identity extended into various applications to ensure a cohesive and impactful presence:

The new identity for the Charles Olu Foundation has strengthened its brand presence, aligning it with values of compassion, community, and impact. The thoughtfully crafted logo and branded materials have enhanced recognition and trust among supporters, fostering a deeper connection with their mission. Positive feedback from donors and the community shows that the refreshed identity resonates, supporting greater engagement and loyalty.

Advertising Campaigns

To kick off the new year, Charles Olu Foundation wanted to connect with their community and supporters with a heartfelt message. The aim was to spread warmth and goodwill, reinforcing the foundation’s human-centered approach. We were tasked with creating a single, impactful ad that would convey the foundation’s gratitude and hope for a brighter future. This was not about promoting services but about building a sense of community and shared purpose.

We crafted a New Year’s message featuring a warm, genuine greeting from Prof. Charles Olu, Founder & Chairman, C.O.F. This simple ad conveyed the foundation’s appreciation for its supporters and its commitment to continuing its work. The tone was friendly, uplifting, and approachable, designed to make supporters feel like part of the foundation’s extended family.

The new brand identity and New Year’s ad resonated deeply with the foundation’s audience. The cohesive and heartfelt design across all materials helped establish a consistent, trustworthy image for the Charles Olu Foundation, enhancing its connection with both community members and donors. The branding successfully reinforced the foundation’s mission of love and charity, making it memorable and approachable.

We wanted a brand that feels like a family, one that people can trust and connect with emotionally. The result is a brand that reflects our values and our mission, and we couldn’t be happier.

Godwin Adebayo

General Manager, Charles Olu Foundation

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