Stop Trying to Be Like Apple (and Other Branding Advice You Should Ignore)
Why copying “successful brands” is the fastest way to lose your own identity.
Design Doesn’t Matter (Unless You Make It)
Everyone talks about good design, but do you actually know how to make it work for your brand?
Your Brand Is Boring (And It’s Your Fault)
A brutally honest look at why most brands fail to excite and how to break the monotony.