Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Blooming Daily – Where

Health Gets Personal

Building a brand that empowers intentional living through podcasts, insights, and a thriving community.

Project Info

Brand Identity Development

Blooming Daily, a health-focused podcast launched in March 2022, sought to stand out in the crowded wellness industry. They wanted an identity that not only captured their mission of intentional healthy living but also resonated with a global audience. They needed a cohesive brand identity, engaging social media presence, and a strategy that made them more than just a podcast—they wanted to create a movement.

Our task was clear: give Blooming Daily a vibrant, recognizable identity, craft compelling social media assets, and create a strategic foundation for long-term impact. This also included supporting their groundbreaking “Progress Over Perfection” campaign, which brought the podcast’s ethos into the real world.

Designing for Blooming Daily wasn’t just about aesthetics—it was about creating a brand that feels like a warm embrace and a wake-up call all at once.

Promise Akpan

Creative Director

Logo

The Blooming Daily logo reflects the podcast’s uplifting mission:

Rising Sun: A symbol of hope and fresh beginnings.
Green Fields: Representing health, vitality, and nurturing growth.
Color Palette: Green for harmony and growth, orange for warmth and energy.
Oval Shape: Suggesting community, inclusivity, and a safe space for listeners.

Brand Guidelines:

We created a comprehensive guide detailing logo usage, typography, and color application. This ensured Blooming Daily’s visuals remained cohesive across all platforms, reinforcing brand recognition.

Social Media

Blooming Daily’s audience thrives on inspiration and engagement, so we crafted dynamic social media content, including:

Did You Know Designs: Bite-sized, shareable health facts.
Meet Our Guest Features: Spotlighting expert guests with visually engaging profiles.
Progress Over Perfection Posts: Encouraging users to celebrate small wins, not just big results.

Each post reflected the brand’s warm, encouraging tone, making Blooming Daily a must-follow for wellness enthusiasts.

Strategy

We built Blooming Daily’s brand strategy from the ground up, focusing on:

Audience Research: Identifying their target demographic of health-conscious listeners aged 25–45, passionate about personal growth and community.
Brand Storytelling: Highlighting the founders’ journey and Blooming Daily’s mission to inspire intentional, daily improvement.
Market Positioning: Establishing the podcast as a relatable and empowering resource for holistic health.

Campaign Strategy: Progress Over Perfection

To bring Blooming Daily’s message into the real world, we helped execute their Progress Over Perfection Campaign, a physical and digital movement celebrating small steps in health.

The Execution: We designed stickers featuring “Progress Over Perfection” and distributed them globally, inviting users to share their journeys on social media.
The Impact: Photos of people proudly displaying their stickers poured in, creating a wave of authenticity and encouragement that resonated with their audience.

Results

Increased Engagement: A 150% growth in social media engagement within 3 months.
Community Growth: A significant rise in loyal listeners who identified with the brand’s message.
Campaign Success: The Progress Over Perfection campaign sparked conversations and fostered a sense of belonging within the wellness community.

This rebranding captures everything we wanted to say about Glamora. It’s bold, it’s timeless, and it makes our clients feel like they’re part of something special.

Natalie Sinclair

Chief Marketing Officer, Glamora Collections

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