Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Armen Construction - Shaping Abu Dhabi’s Skyline

Building a Bold Brand for Abu Dhabi’s Leading Construction Innovators

Project Info

Brand Identity Development

Armen Construction, a prominent construction firm in Abu Dhabi, was looking to redefine their brand presence to reflect their strengths and future vision. They needed a brand identity that would resonate in a highly competitive market while showcasing their commitment to building structures that stand the test of time. Alongside a strong visual identity, Armen wanted advertising campaigns that captured their forward-thinking philosophy and a detailed brochure to highlight their services, values, and team.

Our team was tasked with delivering a complete brand identity package, including logo design, brand rationale, and a set of branded materials that would convey Villa Air’s values consistently across all touchpoints.

Building a brand as strong as the structures they create was our mission with Armen Construction.

Victor Bassey

Creative Director

We began by crafting a distinctive brand identity that symbolized Armen Construction’s core values—durability, innovation, and precision. Our team focused on developing a logo and visual language that could be easily recognized in both digital and physical environments. The logo was designed to visually suggest construction and architecture, with a clean, modern style that communicated reliability and expertise.

Logo

Logo Design: Presented the logo on three key color backgrounds—bold orange, deep navy (Yankees blue), and clean white—to reflect versatility across digital and physical spaces.
Visual Rationale: An abstract building icon with embedded initials “A” and “R” to represent Armen’s identity and industry. (See visual explanation above).

Branded Materials: The identity extended to various applications to establish brand consistency:

Advertising Campaigns

Building an identity is one thing—spreading it effectively is another. Our advertising campaigns for Armen Construction spoke to their commitment to building not just structures, but futures. Each ad tells part of the story, visually and verbally, resonating with audiences in a competitive landscape.

The advertising campaigns received positive feedback from clients and local audiences, boosting Armen’s visibility and strengthening their image as a trusted, innovative leader in construction.

Brochure Design

Armen needed a brochure that effectively communicated their brand’s mission, values, and services. We created a polished, visually engaging document that combines informative content with professional design, providing a clear introduction to Armen’s expertise. The final brochure serves as a valuable tool in client meetings, helping potential partners and clients understand the depth and quality of Armen’s offerings.

Our new brand and advertising campaigns not only resonate with clients but have brought our values to life. This isn’t just a brand—it’s our story, told in a way we couldn’t be more proud of. Bradmarke did!

Nadia Al-Shehhi

Head of Marketing and Communications, Armen Construction

Our new brand and advertising campaigns not only resonate with clients but have brought our values to life. This isn’t just a brand—it’s our story, told in a way we couldn’t be more proud of. Bradmarke did!

Nadia Al-Shehhi

Head of Marketing and Communications,

Armen Construction

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