Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Beyond the Bottle: The Stories Behind Velliora's Scents

Crafting a brand identity as unforgettable as the scents it represents.

Project Info
  • Brand Identity, Digital Assets
  • April
  • Best Design Awards
  • Ottawa, Canada

Brand Identity Development

At Velliora, the goal is simple yet profound: transform ordinary moments into extraordinary experiences through the power of scent. They needed a brand identity that reflected their unique philosophy—that a fragrance is more than just a smell; it’s a story waiting to be told.

Our Task:
  • Craft a sophisticated logo that embodies the brand’s essence.
  • Develop a visual identity that resonates with fragrance lovers and conveys the luxury of Velliora.
Velliora is all about the stories behind the scents. We wanted a design that invites people into a world where every fragrance is an experience, making them feel something unique.
Promise Akpan
Creative Director
Stylized text reading velliorá in large, elegant white letters over a gradient background of purple, pink, and blue with swirling line patterns. Below, smaller text reads ELEVATE EVERY MOMENT. Set on a dark purple background.
A stylish business card set on a textured surface. The front displays Vellora with a gradient background. The back shows contact details for Gift John with abstract wavy lines. Shadows cast across both cards.
Black T-shirt on a wooden hanger with a colorful geometric design featuring swirling lines and gradients. The word velliorá appears prominently, with the tagline Elevate Every Moment below. The background is a light gray.
A wooden platform holds two boxes on a pink background. One box is open, revealing a product with a wavy pattern. The other box, labeled Vellióra, has a gradient design in pink and blue.
A woman in a white dress holds a gradient purple and pink tote bag with the word Velliora written on it, set against a solid purple background.

Logo

  • Typography: The elegant serif typeface speaks volumes, reflecting the classic refinement that Velliora stands for. The flowing letterforms evoke the gentle movement of a perfume’s lingering trail, engaging the senses.
  • Symbolism: The diamond-shaped element within the “o” isn’t just a visual flair; it’s a nod to luxury and the meticulous craftsmanship of each fragrance, akin to a precious gem.
  • Color Palette:
    • Soft Gradient: The blend of pink and blue creates an ethereal quality, mirroring the emotional journey a fragrance can take you on. Pink embodies passion and warmth, while blue offers calmness and sophistication—perfectly capturing Velliora’s duality.
  • Tagline Integration: “Elevate Every Moment” succinctly captures the brand’s mission, placed thoughtfully to complement the logo without overwhelming its elegance.

The Brand Assets:

To ensure Velliora’s fragrance story reaches the audience, we crafted beautiful assets that enhance brand visibility:

  • Tote Bags: Chic and functional, perfect for carrying the essence of Velliora wherever you go.
  • Business Cards: Elegant designs that leave a lasting impression.
  • Hoodies: Stylish wear that allows fans to showcase their love for Velliora.
  • Packaging Box: Designed to elevate the unboxing experience, adding to the overall allure of the fragrance.
  • Shopping Bags: Elegant and practical, enhancing the in-store experience.
  • T-Shirts: A fashionable way to wear the brand with pride.

Brand Guidelines:

We created a comprehensive guide detailing logo usage, typography, and color application. This ensured Velliora’s visuals remained cohesive across all platforms, reinforcing brand recognition.

Results

The revitalized brand identity has led to:

  • Enhanced Brand Recognition: The sophisticated new look resonates with luxury consumers, establishing Velliora as a standout in the perfume market.
  • Emotional Connections: The brand’s story and identity invite customers to engage on a deeper level, creating loyal advocates.

This rebranding captures everything we wanted to say about Glamora. It’s bold, it’s timeless, and it makes our clients feel like they’re part of something special.

Natalie Sinclair

Chief Marketing Officer, Glamora Collections

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