Bradmarke | Branding, Advertising, and Marketing Solutions

Edit Content

Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Hasian – Where Heritage Meets Haute Couture

Blending Ibibio culture with global sophistication in fashion and styling.

Project Info

Brand Identity Development

Hasian is more than a fashion brand—it’s a cultural statement. Rooted in the Ibibio word “Asian,” meaning “stylish,” Hasian wanted to create an identity that celebrated its heritage while embracing the elegance of global fashion. The goal was clear: stand out as a premium brand that feels both authentic and aspirational.

But creating a strong visual identity for a brand that balances local roots with high-end appeal? That’s no small task. Hasian needed a logo and brand assets that spoke the language of luxury while staying true to their cultural DNA.

Our mission was to craft a logo and brand assets that represented Hasian’s dual identity—boldly stylish, yet deeply connected to its roots. The visuals had to capture sophistication and heritage, making Hasian a standout in Nigeria’s fashion scene.

Hasian’s story is what makes it special—taking something deeply local and elevating it to a global stage. Every detail in the branding had to reflect that blend of cultural pride and modern elegance.

Promise Akpan

Creative Director

Logo

We designed a logo that exudes luxury and pays homage to Hasian’s Ibibio origins:

Typography: Brand Name with a serif font representing fashion, style and luxury.
Gold Gradient: Gold isn’t just a color—it’s a statement of opulence and excellence, perfectly complementing Hasian’s premium positioning.
Stars: Stars representing luxury and sophistication.
Minimalist Layout: A sleek black background frames the gold lettering, creating a dramatic and memorable visual impact.

The Brand Assets:

Every piece of Hasian’s branding was designed to elevate the customer experience:

Shopping Bag: A luxurious black-and-gold design that feels as premium as the pieces it carries.
Branded Rope: Attention to detail is everything, and the rope adds an extra layer of sophistication to every purchase.
Brand Tags: Minimalist, chic, and instantly recognizable—perfect for premium garments.
Tote Bag: Functional yet stylish, designed to double as a fashion statement for customers.

Brand Guidelines:

We created a comprehensive guide detailing logo usage, typography, and color application. This ensured Hasian’s visuals remained cohesive across all platforms, reinforcing brand recognition.

Results

The new branding elevated Hasian’s presence in the fashion industry, helping them position themselves as a leading name in South-South Nigeria. Customers now associate Hasian with premium quality, cultural pride, and stylish elegance.

This rebranding captures everything we wanted to say about Glamora. It’s bold, it’s timeless, and it makes our clients feel like they’re part of something special.

Natalie Sinclair

Chief Marketing Officer, Glamora Collections

Related Projects

See how we’ve helped brands like yours stand out. Here are some other related projects.

Glamora Collections

Glamora Collections wanted a bold, luxurious brand refresh for modern women. The goal? A timeless identity that exudes confidence and style.

We designed a sleek logo, chic packaging, and cohesive materials to make an impact.

Queenchii

Queenchii isn’t just fashion—it’s a movement redefining style. Designed for those who see fashion as art, it blends refinement with bold originality.

We crafted a brand that’s fresh, aspirational, and authentically stylish.

Velliora

Velliora turns everyday moments into extraordinary experiences through scent. They needed a brand that captured fragrance as a story, not just a smell.

We designed a sophisticated logo and a luxurious visual identity for fragrance lovers.

Let's work together!

Your next big project starts here. Let’s make magic!