Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Nobody Cares About

Your Product (Yet)

The real work of making people care about what you offer.

Let’s face it: nobody wakes up thinking about your product. Harsh? Maybe. True? Absolutely.

But before you start throwing side-eye, think about it: when was the last time you cared about something new without being drawn in first? A Netflix show, a new dish at your favorite restaurant, or even that viral TikTok trend—something made you pay attention. That’s the real work of marketing: making people care.

If you think your product will sell itself, dey play. (Translation: “You’re joking.”) Here’s the truth: people don’t care about your product until you give them a reason to. And no, “We’re the best” isn’t the reason.

Let’s explore why nobody cares—and how to change that.

1. You’re Talking Features, Not Feelings

Picture this: You’re starving after a long day. Two food vendors approach. One says, “Our jollof rice has premium grains, fresh tomatoes, and a touch of thyme.” The other says, “This jollof will transport you straight to your childhood Sunday afternoons!” Which one gets your money?

Features inform; feelings sell.

Fix It:

Stop listing product specs like a robot.
Focus on the emotional impact. Ask yourself: How does my product make life easier, better, or more enjoyable?
Tell stories that connect on a human level.

2. You’re Forgetting the Power of First Impressions

Let me ask you something: when you scroll through Instagram, how long does it take you to decide if a post is worth your time? Three seconds? Less? That’s how quickly people judge your product too.

If your branding, visuals, or messaging doesn’t catch attention instantly, they’ll scroll right past.

Fix It:

Invest in great design (and no, Canva templates alone won’t cut it).
Nail your brand voice—make it memorable.
Test your messaging with real people before launching.

3. You’re Speaking to Everyone, So You’re Reaching No One

Have you ever heard the saying, “If you chase two rabbits, you’ll catch none”? It applies to marketing too. When you try to please everyone, your message gets lost.

Fix It:

Get clear on who your audience is: What do they want? What do they fear?
Create tailored messages for specific groups.
Don’t be afraid to alienate people who aren’t your target customers—it’s okay.

4. You Haven’t Built Trust Yet

Imagine someone knocks on your door and says, “Give me ₦10,000.” No introduction, no backstory, nothing. Would you? Exactly. That’s how people feel about unknown brands asking for their time or money.

Fix It:

Show social proof: reviews, testimonials, or case studies.
Be consistent in your messaging and actions—people trust reliability.
Offer value upfront (like free tips, tools, or samples).

5. You’re Too Focused on Yourself

Here’s the thing: customers don’t care about your company’s history or your CEO’s childhood dreams. What they care about is how you can solve their problem.

Fix It:

Shift the focus from you to them.
Speak directly to their pain points and desires.
Remember, it’s not about being the hero; it’s about making your customer the hero.

6. You’re Not Showing Up Where They Are

You wouldn’t try to sell winter jackets in Accra, would you? (If you’re thinking about it, abeg, stop.) The same logic applies to marketing—if your audience isn’t on a platform, why are you?

Fix It:

Find out where your ideal customers hang out (social media, forums, events) and show up there.
Adapt your content to fit each platform’s vibe—no one wants to see LinkedIn-style posts on TikTok.

Now So What?

Getting people to care isn’t magic—it’s strategy. You don’t need a perfect product; you need a perfect connection.

So, the real question is: how will you make your audience care today? Will you focus on features, or will you build an emotional bridge that draws them in?

Need help making people care about your brand? Let’s craft a strategy that speaks to hearts, not just wallets. Let’s Talk!