Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

You Don’t Need More Content.

You Need Better Content.

Why creating for the sake of creating is killing your brand’s vibe.

When I was a kid, my mom would always say, “It’s not how much food you cook, but how sweet it tastes that makes people return to your table.” It didn’t make sense to me until the day I tried hosting a small party for my friends. I made everything—pasta, fried rice, yam porridge. I even bought snacks I had no idea how to serve. But guess what? Nobody remembered the quantity. What they still talk about today? That perfect plate of smoky jollof I made.

This is the mistake brands make every day. They’re out here flooding timelines and inboxes with everything—reels, posts, newsletters—but none of it truly sticks. Everyone wants to create more, but the real question is: does your content even taste good?

1. Stop Serving Bland Content

Here’s the thing: there’s too much content out there. Social media alone is a mad house—trending topics every five minutes, influencers dropping “must-watch” videos, brands screaming for attention.

Question: When last did you stop scrolling just to savor a post? Exactly.

The world doesn’t need more content; it needs better content. Less noise, more substance.

Fix It:
Before you hit “post,” ask yourself:

Does this content solve a problem?
Is it entertaining, inspiring, or educational?
If it’s none of these, stop. Regroup. Focus on what will leave an impression.

2. Not All That Glitters is Gold

A while ago, I read about the ancient city of Petra—one of the Seven Wonders of the World. Its sandstone cliffs glow like molten gold at sunset, but what made it unforgettable wasn’t just the beauty. It was the functionality. Those intricate carvings served as homes, temples, and water systems that kept an entire city alive in the desert.

Your content should be like Petra: stunning, yes, but also useful. Beauty without purpose is a waste of everyone’s time.

Fix It:
Focus on substance over style. Sure, good visuals help, but pair that with insights, actionable tips, or stories that resonate.

3. Too Many Posts, Zero Personality

Let me gist you about my friend Nnamdi. This guy has all the designer brands—Gucci, Balenciaga, Louis Vuitton—but somehow, he never stands out. Why? His entire vibe screams “trying too hard.” It’s the same with brands that post five times a day but lack a distinctive voice.

People don’t connect with what you post as much as how you say it.

Fix It:
Stop sounding like everyone else. Infuse personality into your captions, emails, and videos. Crack a joke, ask a quirky question, or share a mini-story that reflects your brand’s values.

4. Good Content Isn’t Random

I once heard a Ghanaian proverb: “If you run after two antelopes, you’ll catch neither.” That’s what happens when your content is all over the place—one minute, you’re posting memes; the next, you’re dropping infographics with zero context.

Fix It:
Create a content strategy. What’s your brand’s voice? Who’s your audience? What problem are you solving? Once you know these answers, you’ll stop chasing random trends and start creating content that builds trust.

5. Quality > Quantity

Think about the best books you’ve ever read. Was it because the author released a new one every month? Nope. It’s because they took their time to craft a story that moved you.

Your content should be the same.

Fix It:
Take time to research, plan, and execute. One impactful post can do more for your brand than a dozen forgettable ones.

6. You Dey Copy the Competition (You’re Copying the Competition)

Let’s be honest: imitation might be flattery, but in branding, it’s a disaster. If your brand is a carbon copy of your competitors, what makes you special?

Fix It:
Audit your competitors, but don’t stop there. Find the gaps they’re missing and fill them. Be the brand that stands out, not the one that blends in.

Now So What?

The world doesn’t need another brand screaming into the void. What it needs is content that matters—stories that connect, visuals that inspire, and solutions that make life easier.

So, ask yourself: are you just making noise, or are you creating something that people actually care about?

Ready to go from forgettable to phenomenal? Let’s help you craft content that leaves a lasting impression. Let’s Talk!