The Sun Rises for Educated Agidi: Crafting and Executing Strategy for Hero Lager’s Campaign to Inspire Resilience and Increase Brand Power - Bradmarke | Branding, Advertising, and Marketing Solutions

Approach	Execution Details
Story Discovery	Identified Moses Eteng, a young entrepreneur whose business, “Educated Agidi,” embodied resilience and innovation.
Crafting a Narrative	Developed a script and produced a 1-minute video capturing Moses’ challenges and triumphs to authentically connect with the audience.
Social Media Deployment	Leveraged the video on Hero Lager’s social channels, encouraging users to share their own resilience stories.

Approach

Execution Details

Story Discovery

Identified Moses Eteng, a young entrepreneur whose business, “Educated Agidi,” embodied resilience and innovation.

Crafting a Narrative

Developed a script and produced a 1-minute video capturing Moses’ challenges and triumphs to authentically connect with the audience.

Social Media Deployment

Leveraged the video on Hero Lager’s social channels, encouraging users to share their own resilience stories.

Metric	Result
Engagement	4.6+ million impressions, 2.6+ million reach, likes, 12% engagement comments across Hero Lager’s social media pages. $41k Earned Media Value.
Brand Power Growth	Measurable increase in brand awareness and loyalty in target regions.
Sales Impact	Measurable growth in sales in Moses’ region during the campaign period.
Community Impact	Moses’ story acceptance and engagement within the community, inspiring more heroes to tell their stories of pride and resilience.

Metric

Result

Engagement

4.6+ million impressions, 2.6+ million reach, likes, 12% engagement comments across Hero Lager’s social media pages. $41k Earned Media Value.

Brand Power Growth

Measurable increase in brand awareness and loyalty in target regions.

Sales Impact

Measurable growth in sales in Moses’ region during the campaign period.

Community Impact

Moses’ story acceptance and engagement within the community, inspiring more heroes to tell their stories of pride and resilience.

Crafting and Executing Strategy for Hero Lager’s Campaign to Inspire Resilience and Increase Brand Power