Bradmarke | Branding, Advertising, and Marketing Solutions
Headquarter
Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.
Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.
Sustainable Conversations: Building Clovura’s Thought Leadership on LinkedIn
How Eco-Friendly Insights Drove Engagement and Leads
Project Info
- LinkedIn Marketing, Thought Leadership Campaign
- April - September (6 months)
- Social Media Best Practice
- Clovura, Wisconsin, United States
Project Overview
Clovura, a lifestyle brand specializing in eco-friendly home products, was looking to expand its presence in the B2B market by engaging with environmentally conscious businesses. Their products aligned perfectly with the values of sustainability-driven organizations, but their LinkedIn presence told a different story.
Clovura’s LinkedIn page had low engagement despite offering valuable insights on sustainability. Their posts lacked traction, leaving them invisible to the very businesses they wanted to partner with. They needed to position themselves as a trusted voice in the sustainability conversation.
Our SMART Goals:
- Increase LinkedIn post impressions by 50% within 6 months.
- Generate 100 qualified leads from LinkedIn campaigns.
- Build a stronger brand identity as thought leaders in the eco-friendly business space.
Our Strategic Approach
1. Shaping Thought Leadership Content:
Clovura’s expertise on sustainability became their strongest voice. Posts on actionable sustainability tips and trends resonated deeply with businesses looking to align with eco-conscious practices. This included posts like: “Why B2B Partnerships Thrive with Sustainability”
Each piece was written to inspire conversations, encouraging businesses to see Clovura as a trusted source of sustainability expertise.
2. Bringing Data to Life with Infographics:
- To make sustainability concepts easier to grasp, we created visually appealing infographics. The Topic was: What is Life Cycle Assesment?
3. Targeting the Right Audience with Ads
- LinkedIn ads with precise targeting brought Clovura’s message to decision-makers in industries aligned with sustainability.
4. Optimizing with Analytics
- Using LinkedIn Analytics, we tracked the performance of posts and ads, adjusting our strategy based on engagement metrics. This ensured we focused on the content that resonated most with the audience.
- Impressions Growth: Achieved 75%, exceeding the goal of 50%.
- Qualified Leads: Generated 120 leads, surpassing the goal of 100 by 20%.
Results
- Engagement Success: A post on “Why B2B Partnerships Thrive with Sustainability” became a standout, earning over 8,000 impressions and about 319 engagements, establishing Clovura as a sustainability thought leader.
- Infographic Impact:Infographics drove 40% of total engagement, with the What is a Life Cycle Assessment graphic receiving high shares and downloads.
- Ad Performance: LinkedIn ads achieved a 4% CTR—double the platform average—bringing Clovura’s offerings to decision-makers in industries like retail, hospitality, and manufacturing.
LinkedIn wasn’t just a tool for visibility; With Bradmarke, it became a gateway to meaningful conversations with businesses that share our vision. The campaign’s success reinforced our belief in the power of strategic storytelling. Kudos to the team!
Michael Sapp
Founder, Clovura Eco
Related Projects
See how we’ve helped brands like yours stand out. Here are some other related projects.
- Brand Identity, Digital Strategy, Social Media Engagement
- August - October (3 months)
- Social Media Best Practice
- Global
- Social Media Strategy, Paid Social Campaigns
- May - June
- Digital Marketing Best Practice
- Springsy, Texas, United States
- Social Media Strategy, Multi-Channel Campaign
- March - June (4 months)
- Social Media Best Practice
- Florida, United States
Let's work together!
Your next big project starts here. Let’s make magic!