Bradmarke | Branding, Advertising, and Marketing Solutions

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Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Fashion in 15 Seconds: How Streex Dominated TikTok with Gen Z

Turning Streetwear into a TikTok Sensation

Project Info
  • TikTok Marketing, Influencer Campaigns
  • 3 months
  • Social Media Best Practice
  • Streex Wears, South London, United Kingdom

Project Overview

Streex, a bold streetwear brand with Gen Z flair, was missing out on the TikTok party. Despite killer designs and an edgy vibe, their posts were falling flat—low views, weak engagement, and minimal reach. They needed TikTok to do what TikTok does best: make them viral.

Our SMART Goals:

  1. Generate 50,000 TikTok views in 3 months.
  2. Boost TikTok followers by 30%.
  3. Drive $50,000 in sales directly from TikTok traffic.
TikTok is where Gen Z lives, and we had to meet them there—bold, unapologetic, and in their language. The #StreexStyleChallenge? That was our mic drop moment.
Victor Bassey
Head of Social Media

Our Strategic Approach

1. #StreexStyleChallenge took over:

We made it easy and fun for users to show off their style while flexing Streex gear. The challenge wasn’t just trendy; it became a statement. One viral video hit 15,000 views in just 24 hours.

2. Creators Brought the Heat:

  • Streex teamed up with TikTokers who understood the vibe. From #StyleWithMe contents, skateparks to cityscapes, their videos oozed street cred and authenticity. A creator collab brought in 4,000 new followers in a single day.

Results

  • Hashtag Challenge Views: #StreexStyleChallenge exploded with 100,000 views in the first month, doubling expectations.
  • TikTok Follower Growth: Followers shot up 35%, leaving the 30% goal in the dust.
  • Sales from TikTok: Viral posts drove $65,000 in sales, with 40% directly from TikTok traffic.

You guys nailed it. TikTok wasn’t just another platform—it became our playground, and the results speak for themselves. The energy, the ideas, the execution—flawless.

Omari Jordan

Creative Lead, Streex Wears

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