Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Springsy – From Zero to Hero: Social Media Success

Transforming Social Engagement for a Sustainable Meal Kit Brand

Project Info

Project Overview

Springsy, a niche meal kit delivery service, struggled with inconsistent social media presence, low engagement, and unclear messaging. Competing against larger, well-established brands, they needed to highlight their unique value: locally sourced, sustainable ingredients delivered fresh to your door.

Our SMART Goals:

Boost Social Engagement: Increase engagement by 20% in 6 weeks.
Drive Website Traffic: Generate 10,000 visits from Instagram and Facebook in 2 months.
Increase Subscriptions: Improve sign-ups by 15% through targeted ads.

Springsy’s transformation is proof that consistency and authenticity win the social media game. By telling their story and connecting with their audience in meaningful ways, we created engagement that led directly to conversions.

Glory Essah

Head of Social Media

Our Strategic Approach

1. Content Strategy Development

Created a 6-week content calendar emphasizing:

Recipe Videos: Easy-to-follow meal ideas using Sprigsy kits.
Sustainability Tips: Highlighting eco-friendly practices.
Customer Testimonials: Building trust through user experiences.

2. Visual Storytelling

Produced content that showcased Springsy’s farm-to-table journey, emphasizing the origin of their ingredients.
Shared high-quality carousel posts on Instagram detailing each step, from farming to final meal prep.

3. Paid Social Campaigns

Launched targeted ads on Instagram and Facebook with compelling CTAs, such as “Get 20% off your first box!”
Designed visually appealing ads featuring fresh meal kits and happy customers.

Results

Social Media Engagement Growth: Engagement on Instagram increased by 28%, surpassing the 20% target.

Website Traffic from Social Ads: Generated 12,000 visits, exceeding the 10,000-visit goal.

Subscription Sign-Ups: Sign-ups increased by 18%, with ads converting 25% of clicks into paying customers.

This campaign revolutionized how we approach social media. The team not only delivered exceptional results but also helped us understand our audience better. It’s been a game-changer for Springsy’s growth.

Sarah Thompson

Marketing Manager, Springsy

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