Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

EcoStyle – Sustainable Fashion (E-commerce)

Revitalizing Visibility and Traffic for a Sustainable Fashion Brand

Project Info

Project Overview

EcoStyle, a growing e-commerce brand in the sustainable fashion industry, faced a significant challenge in organic search. Over time, organic traffic, especially from mobile users, had been steadily declining. As competitors strengthened their online presence, EcoStyle struggled to rank for keywords crucial to their audience, impacting both their visibility and sales.

Our mission was to boost EcoStyle’s organic visibility and mobile traffic by conducting a thorough SEO audit and executing targeted optimizations. We aimed to enhance their search rankings and website performance, creating a seamless and optimized mobile experience for EcoStyle’s audience.

EcoStyle’s transformation shows the power of a targeted SEO strategy. Our team brought their expertise to help EcoStyle rank where they belong—as a leading sustainable fashion brand.

Blessing Ekans

Marketing Director

Marketing Strategy

SEO Audit & Technical Fixes

Audit Tools Used: Google Search Console, Screaming Frog.
Key Areas Addressed: Fixed broken links, resolved page speed issues, and improved mobile usability by optimizing font sizes, spacing, and layout for a smoother mobile experience.

On-Page SEO Enhancements

Content Optimization: Revised and enriched page titles, meta descriptions, and headers with targeted keywords like “sustainable fashion for women” and “eco-friendly clothing.”
Strategic Content Creation: Developed new content focused on EcoStyle’s mission and sustainable practices to engage their eco-conscious audience.

Ongoing Monitoring & Adjustments

Progress Tracking: Used Google Analytics and Search Console to monitor organic traffic, mobile engagement, and keyword rankings weekly, making real-time adjustments as needed.

Screenshot from Google Search Console highlighting mobile usability improvements (e.g., clickable elements, page speed enhancements) and error resolutions for a clean user experience.

Keyword ranking report showing EcoStyle’s progress before and after optimization. Core keywords now rank on Page 1, reflecting improved search visibility for relevant terms.

Google Analytics report illustrating organic and mobile traffic growth over a 6-month period, highlighting a 22% increase in organic traffic and 15% boost in mobile engagement.

Results

Key Metrics

Organic Traffic Increase: +22% overall, with mobile traffic up by 15%
Keyword Ranking Improvements: 4 out of 5 targeted keywords now on the first page of Google
Mobile Usability Success: Enhanced page speed and user experience for a seamless mobile journey

We’re thrilled with how this project turned out! Not only have we seen a boost in organic traffic, but our mobile experience has never been better. Thanks to the team, EcoStyle is now a stronger player in the sustainable fashion space.

Amelia Oliver

Marketing Director, EcoStyle

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