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Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

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Francis Onuk – Innovation and Mentorship

Hero Lager’s Sunrise Heroes: Celebrating Francis Onuk’s journey in tech, mentorship, and creative problem-solving.

Project Info

The Sun Rises for You

Hero Lager Beer’s “Sunrise Heroes” campaign seeks to showcase individuals making an extraordinary impact in their communities. Francis Onuk, Co-Founder of The RootHub in Uyo, is one of those people—a visionary who’s making waves by using technology and mentorship to empower others. With over a decade of design experience and a strong commitment to community building, Francis is not just changing the lives of young entrepreneurs but also inspiring a whole tech movement in Nigeria.

Our goal? To tell Francis’s story with the same energy and inspiration he brings to his work. We aimed to spotlight his journey in a way that feels relatable, uplifting, and true to Hero Lager’s spirit of resilience and progress. The campaign needed to capture Francis’s passion for innovation and his unwavering dedication to mentorship, showing audiences that he’s not only building a career but also laying a foundation for the next generation of tech leaders.

His story shows how one person’s dedication can ignite a spark in so many others. We wanted people to feel his energy and his belief in the power of tech and creativity to change lives.

Victor Bassey

Creative Director

Advertising Campaign

Theme 1: Sparking Innovation in Community

Concept: This theme focuses on Francis’s role in creating a supportive space for young entrepreneurs and tech enthusiasts. The RootHub is a haven where ideas bloom and creativity is sparked. Through visuals of collaboration and community, we showcased Francis’s commitment to building a tech-savvy, innovative community.
Signature Shot: Francis walking through The RootHub, high-fiving a young entrepreneur, surrounded by vibrant energy as young people brainstorm and work on their ideas.

Theme 2: Innovation as a Lifelong Journey

Concept: Here, we captured Francis’s belief in continuous learning and his dedication to teaching others. His workshops on design thinking and digital skills reveal his drive to empower others with practical tools. This theme presented Francis as a lifelong learner and teacher, passionate about equipping others to face challenges with creativity and confidence.
Signature Shot: Francis leading a design workshop, participants eagerly working on prototypes, with Francis guiding them through the process.

Results

The campaign resonated widely, with the “From Passion to Purpose” and “Creativity, Flexibility, and Audacity” themes driving high engagement across social media. Morgan’s story of resilience and reinvention received an overwhelmingly positive response, inspiring viewers to explore their own potential and breaking traditional career molds.

Francis’s story embodies the values we wanted to bring out with ‘Sunrise Heroes.’ He’s not only a hero in his field but also a mentor who truly uplifts others. It’s been an honor to help share his journey.

Mr. Dubem Orji

Marketing Manager, Hero Lager Beer

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