Bradmarke | Branding, Advertising, and Marketing Solutions

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Headquarter

Bradmarke Interactive, G.R.A, No. 60 Isaac John St, Ikeja GRA, Ikeja 101233, Lagos, Nigeria.

Bradmarke Interactive, No. 39 Ikot Ekpene Rd, Opposite Chicken Republic, Uyo, Akwa Ibom State, Nigeria.

Moniepoint Microfinance Bank – Empowering Nigerian Entrepreneurs, One business at a Time

Simplifying business finances with a card that’s fast, reliable, and perfectly tailored for entrepreneurs.

Project Info

Advertising Campaign for Moniepoint

Moniepoint Microfinance Bank is a powerhouse in Nigeria’s business banking world, catering to entrepreneurs and local business owners who rely on them for reliable, day-to-day financial solutions. They needed an advertising campaign for their Expense Card—a tool to help business owners manage spending, track expenses, and make quick online purchases.

The task? To create a relatable, story-driven campaign that speaks to the diverse Nigerian business community. We wanted the ads to feel like real moments that entrepreneurs could see themselves in, while showing that Moniepoint truly understands their day-to-day financial challenges and goals.

We aimed to speak directly to Nigerian entrepreneurs—showing them real, relatable scenarios that make Moniepoint feel like a friend in business, not just a bank.

Victor Bassey

Creative Director

Results

Since the campaign launch, Moniepoint has seen increased brand awareness, especially among local business owners. The ads sparked engagement on social media, with customers connecting with the relatable scenarios. Sales of the Expense Card grew by 25%, proving the campaign’s impact in the market.

These ads don’t just sell; they tell the Moniepoint story. The relatable situations and real-life approach struck a chord with our clients. We love how the campaign reflects our commitment to Nigerian entrepreneurs.

Dr. Bella Bassey

Marketing Manager, Moniepoint Microfinance Bank

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