Bradmarke | Branding, Advertising, and Marketing Solutions

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Glamora Collections – Redefining Canadian Fashion with Luxury & Individuality

Timeless elegance meets bold individuality beyond boundaries

Project Info

Brand Identity Development

Glamora Collections, an upscale Canadian fashion line, aimed to refresh its brand to embody luxury, classic style, and individuality for modern women across the globe. The task was to create an identity that’s timeless yet unapologetically bold, capturing the essence of their clientele: confident, elegant, and fashion-forward women.

They needed a fresh logo, packaging, and cohesive brand materials that would stand out in both digital and physical spaces, helping them resonate with a global audience.

Designing for Glamora was about capturing the timeless in the now—elegance with edge.

Victor Bassey

Creative Director

Using Glamora Collection’s vision as our guide, we developed a logo and brand elements that communicated luxury, sophistication yet originality. Here’s how we brought the identity to life across different deliverables:

Logo

Logo Design: A refined, luxurious logo that embodies Glamora’s identity by merging the initials “G” and “A” into a single, elegant icon. The intertwined “G” and “A” monogram conveys exclusivity, while the oval frame adds a sense of classic elegance. The design reflects both sophistication and individuality, aligning perfectly with the brand’s promise of timeless elegance.
Visual Rationale: The rationale emphasized the symbolism behind the logo’s flowing shapes, representing femininity, strength, and class.

Branded Materials: Building from the logo, we crafted brand materials that speak to luxury: a sleek packaging box, branded shopping bags, a cloth tag, and high-quality letterhead with a stylish ring binder. Each piece was thoughtfully designed to ensure that Glamora’s brand feels cohesive, premium, and iconic. We extended the identity across various touchpoints to create a cohesive brand experience:

Glamora’s new identity has enhanced their brand recognition, establishing them as a premium fashion name in Canada and beyond. Clients appreciate the attention to detail, and the new look has increased engagement and customer loyalty.

Advertising Campaigns

Glamora Collections wanted an advertising campaign that would not only promote their product lines but also embody their values of confidence, luxury, and timeless style. Each ad was aimed at a global audience, showcasing the brand’s reach and appeal across different continents.

We created a series of evocative ads that would connect with Glamora’s core audience—strong, confident women who value fashion as a means of self-expression. The ads highlighted Glamora’s values with powerful statements. Here’s a breakdown of some of the campaigns we developed:

The advertising campaign has expanded Glamora’s visibility, attracting customers internationally and solidifying their reputation as a brand that celebrates uniqueness and empowers women through fashion.

Magazine Design

To capture Glamora’s luxurious, aspirational brand, we crafted a magazine featuring their ambassador Chloe Jenner on the cover, alongside curated sections like “The Faces of Beauty” and “Mirror Image.” This magazine serves as both a fashion catalogue and editorial showcase, blending high-quality visuals with engaging narratives to embody Glamora’s ethos. The result has been an elevated reading experience that resonates with Glamora’s audience, giving them a tangible piece of the brand’s story and style.

Brand Guidelines

Glamora’s brand guidelines serve as a foundation for maintaining a consistent and cohesive identity across all touchpoints. These guidelines detail everything from logo usage and color palette to typography and tone of voice, ensuring that every piece of communication reflects Glamora’s commitment to luxury, individuality, and elegance. The guidelines empower the Glamora team and partners to deliver a seamless brand experience that resonates with their audience, whether in marketing, packaging, or digital media.

This rebranding captures everything we wanted to say about Glamora. It’s bold, it’s timeless, and it makes our clients feel like they’re part of something special.

Natalie Sinclair

Chief Marketing Officer, Glamora Collections

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